Posted on Aug 23, 2019

Exhibit U

THE IMPORTANCE OF BRAND CONSISTENCY

While many things contribute to the success of a business, none is as critical as brand consistency. Apple, Microsoft, GMC, Puma and other top brands use the same brand elements across different platforms, from social media to letterhead to TV ads. Did you ever wonder why buyers will walk into a store and select products? They associate brand colors, logos, and trademarks with quality. Large format printing that uses brand consistency nurtures consumer confidence and loyalty.
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